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Leverage the Power of Conversational Messaging

Nov 24, 2021 | Uncategorized | 0 comments

In our increasingly digital world, the way businesses connect with customers is transforming constantly. Leading the charge are a new generation of rich conversational messaging channels such as WhatsApp Business API, RCS Business Messaging, 2-way communication via SMS etc.

Conversational messaging can help you drive sales opportunities and create more meaningful touchpoints through intelligent, context-aware messaging. While SMS continues to remain mission-critical to a business communication strategy, conversational messaging offers a suite of new features, all without losing the advantages that SMS already offers.

Why Use Conversational Messaging?

Conversational messaging can help you build branded experiences inside the messaging apps that your customers use every day. Conversational messaging combine the best of all user interfaces (graphics, text, touch, and voice), and help deliver smarter app-like experiences such as buying products, returning items, raising issues, etc. directly to customers’ smartphones – all from within the messaging inbox.

Reap benefits across business functions:
With conversational messaging, you can automate most of your customer interactions, proactively engage potential clients with personalized content, and collect customer information. Conversational messaging can help customers get the right information when they want, where they want. As a result, it helps create an effective sales process that shortens sales cycles, improves conversions, and reduces redundant work.

Highlights:

  • Higher conversion and response rates
  • Shorter sales cycles
  • Improved efficiency
  • Higher customer satisfaction score
  • Reduced issue resolution time

Different Conversational Messaging Channels Available

WhatsApp Business API: Know More

  • Go beyond 160 characters. With a 1024-character limit, WhatsApp messages deliver a lot more information than SMS
  • Share media-rich texts, containing audio files, video files, documents, images, or location. The use cases are limitless
  • Richer Proactive Engagement. Address various customer touch-points by sending real-time notifications on purchases, account updates and reminders
  • Seamless Customer Service. Assist customers by instantly responding to FAQs and enabling conversational messaging capabilities on WhatsApp (using chatbots or live support)
  • For a quick demo, WhatsApp “Hi” to +91-40-30858603
RCS Business Messaging: Know More
  • Have two-way conversations in a branded and verified message session
  • View videos and images inside ‘rich cards’
  • See appointment reminders that are deep linked into their calendar apps
  • Scroll through product carousels
  • Save offers to a mobile wallet, and click to payment pages

2- Way Communication via SMS: Know More

  • Generate leads and open up 2-way interactions through Keywords, Long Codes, Missed Call Numbers and Dual VMNs
  • Easy and instant setup
  • Simple auto-reply & auto-forward configuration
  • Access & export subscriber database online
  • Granular reports including mobile number, time, date and more