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9 simple tips to send effective SMS campaigns

Jul 5, 2019

With the financial year coming to a close and your sales teams racing against time to meet their targets, you shouldn’t miss out on your last opportunity to tap your customers (new and old) and maximize your revenues for this financial year. There’s no better mobile marketing channel than SMS to engage with your customers and no better SMS platform than Textlocal to get the maximum reach and enagement you need.

To help you execute effective SMS campaigns and generate maximum impact this financial year end, we’ve chalked down a few easy-to-follow SMS marketing tips for you:

1. Use conversational style with a personal touch

Give your business a personality and connect with your customers. Engage, persuade and inspire them with your texts. Bring the personal touch to your bulk SMS campaigns by inserting recipients’ names and other custom details using our mail-merge feature.

 

2. Say more with our SMS attachments

Whether it is a menu, rate card, receipt, or an attractive flyer, deliver them directly to your customers’ mobiles via Textlocal SMS attachments. Making all the information easily and readily available in your texts dramatically improves the conversion rates!

 

3. Include a clear call to action

From sign-up offers to feedback requests, SMS campaigns are most effective when a clear, immediate call to action is inserted right in the text content. Let SMS act as a mobile gateway for your customer purchase, engagement and feedback processes.

 

4. Send messages with your business name

Given the extremely low attention span of readers, it is imperative to highlight your business, product or service name as early as possible. While transactional SMS can be sent with your custom Sender ID, promotional texts can begin with your business name.

 

5. Provide an easy opt-out path

As any brand’s social media page shows, nothing annoys customers more than repeat, unwanted SMS or email. Include an opt-out path in your campaigns and let customers easily unsubscribe whenever required. All Textlocal accounts come with a free opt-out path – read this guide (page 8) to know more about our opt-out mechanism.

 

6. Schedule your campaigns

A Sunday brunch offer is wasted if the campaign is sent at noon! Last minute haste, errors and delays can often prove to be expensive. We recommend getting the campaigns fully set up and scheduled at least a day before to avoid any slip-ups.

 

7. Stagger your campaigns

Sending out an irresistible offer that is bound to cause an excessive influx of calls, queries and orders? Avoid traffic, sales and support bottlenecks by staggering your campaign over a few hours. Look under “Advanced” section on the Send page to see how to stagger campaigns in a few clicks.

 

8. Automate texting from your application

Manually sending personalized birthday offers, abandoned cart alerts and subscription reminders can be quite daunting (not to mention, delayed and erroneous). Automate sending SMS alerts and offers from your website or CRM by integrating with our SMS APIs!

 

9. Measure, test and optimize

Ensure you insert CTAs in all your texts and closely track how different variables – message content, offer type, send time, business name – affect click rates and conversion ratios. By testing, measuring and iterating, you can design optimal SMS campaigns for your audience.

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It's been our pleasure that we are connected with TextLocal for the services since long & we are happy to utilize these services, Recently we were looking to send personalized messages because the content of the message was with a link on candidates name and asking some sort of personal information. We approached Textlocal and were told about the "Excel to SMS" feature. We have sent personalized campaigns to 3 lakh+ data and are very happy with the results, all thanks to Textlocal team.


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Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.


Vaidy Bala

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Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!


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Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes.Overall a great experience !


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