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Edenred automated its reward & loyalty management process with Textlocal

INDUSTRY

Advertising & Marketing Agencies

WEBSITE

www.edenred.co.in

About Edenred

Edenred is the inventor of Ticket Restaurant, created in 1962, and a leading distributor of meal vouchers. A world leader in prepaid corporate services, the company specializes in offering transactional solutions for companies, employees and merchants including meal and food purchases, childcare, leisure activities, gift vouchers and incentive programs.

Business Challenge

To run reward campaigns Edenred wanted a reliable bulk SMS provider to send out coupons and codes to the customers of their client. They required a provider who would validate caller’s mobile number and send coupon codes via SMS to eligible customers. Earlier, Edenred had collaborated with another bulk SMS provider. But, their campaigns had suffered because of late or non-delivery of messages and lack of data insights that were critical for Edenred to improve their marketing campaigns.

“We were searching for a bulk SMS platform that could provide maximum reach and connectivity. Our IT team recommended Textlocal to us and after due comparison and testing, we opted for Textlocal.”

— Prem Anand, Manager (Operations)

Solution

Textlocal designed a bespoke end-to-end solution which included:

  • Configuring missed call numbers and sending them to customers via SMS
  • Validating customers’ eligibility to receive the coupon code
  • Triggering automated text alerts to all customers that gave a missed call – sending codes to redeem reward coupons to those who were eligible, and notifying those who were not
  • Monitoring response rate in real-time to continuously improve the campaigns and follow-through

Business Benefits

By collaborating with Textlocal, Edenred gained access to a powerful and comprehensive SMS marketing
platform with award-winning features which made customer engagement, tracking, analysis and campaign
management easier.
Edenred benefitted from Textlocal by being able to:

  • Easily run successful marketing campaigns with on-time delivery of SMS alerts
  • Improve client’s brand affinity
  • Increase the customer engagement rate
  • Capture data of customers who benefited from the campaign

“We have been using Textlocal for running reward programs for HDFC. It has been a smooth sailing. Being able to generate reports in real-time has helped us keep track of our campaigns
and understand the ROI we have been able to attain.”

— Prem Anand, Manager (Operations)

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The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.


Saritha

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Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.


Vaidy Bala

★★★★★

Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!


Intel Corp.

★★★★★

Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes. Overall a great experience !


Deepika Radhu

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