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Gyanhan finetunes customer communication with Textlocal

INDUSTRY

BFSI

WEBSITE

www.gyandhan.com

About GyanDhan

GyanDhan, India’s first and only education-focused financing platform, offers comprehensive financing solutions for students who wish to attain higher education abroad. Since its inception in 2015, the company has helped students procure education loans of approximately INR 10 crore through its partner financial institutions.

Business Challenge

GyanDhan is an online marketplace for students who wish to study abroad. Traditionally, their in-house team would communicate with students through e-mail. But it was not proving to be as effective as they had hoped. The company wanted a less labour-intensive and more immediate way to communicate with the students. GyanDhan realized SMS is 5 times more likely to be read by a user and give them 5x response rates, making it the perfect answer to fine-tune their communication.
GyanDhan chose Textlocal as they sought a vendor that could give them fast and reliable SMS messaging and valuable data insights to track promotions.

“We got good click-rate for our promotional messages. The software is user friendly and very easy to navigate. We required a medium wherein we could utilize an existing database of numbers. Textlocal seemed the best fit.”

— Aman Jain, VP, Marketing & Operations

Solution

Textlocal provided GyanDhan an automated, real-time way to engage with the students and improve ROI.

  • Automated SMS communications: The students receive automated SMS alerts for transactions such as loan approval and date of disbursal, and promotions such as webinars and more
  • Easy to use interface and tools: With Textlocal SMS API, GyanDhan employees are able to use the tools and the interface they are familiar with to create and monitor alerts, access reports, and manage
    contacts
  • Powerful tracking metrics: Using Textlocal’s tracking metrics, GyanDhan can gain valuable insights into their customer behaviour and campaigns’ reach.

Business Benefits

  • Increased engagement with their customers with real-time communication
  • On-time delivery of critical alerts
  • Freed up time and resources by transitioning to an automated SMS communication service
  • Gained intelligent customer insights to optimise decisions and support their customer support and marketing teams

“We got good click-rate for our promotional messages. The software is user friendly and very easy to navigate. We required a medium wherein we could utilize an existing database of numbers. Textlocal seemed the best fit.”

— Aman Jain, VP, Marketing & Operations

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SHAILESH KASHINATH KADAM

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The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.


Saritha

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Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.


Vaidy Bala

★★★★★

Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!


Intel Corp.

★★★★★

Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes. Overall a great experience !


Deepika Radhu

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