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Wowtruck revved up real-time communications with textlocal




About WowTruck

Wowtruck, owned by Equitas Technologies Pvt. Ltd. provides simplified and cost-effective last-mile connectivity to its customers, while also enabling truck drivers to grow their business.
The company has a tech platform that integrates mobile messaging to streamline communication and provide real-time tracking, accurate distance and rate calculation.

Business Challenge

Wowtruck needed a reliable mobile communications service to provide on-time delivery of critical notifications for real-time customer transactions including bookings and payment status, and pick-up information. Before Textlocal, Wowtruck had collaborated with another SMS provider. However, their business was adversely affected by delayed or non-delivery of real-time alerts leading to customer dissatisfaction, high operational overheads, and loss of market credibility.

“With our customer communication deteriorating, we were left looking for a new vendor. We wanted a solution that could help us ensure our customers got real-time alerts whilst being user friendly. Textlocal’s simple to use UI, easy API integration and highest delivery rates cinched the deal for us.”

— Mandakini Kumari, DGM (IT)


Textlocal provided Wowtruck a comprehensive and powerful messaging platform to easily send timesensitive,
automated SMS alerts to their customers.
Textlocal’s solution involved:

  • Integrating their secure and scalable APIs with Wowtruck’s platform to trigger SMS alerts in real-time for booking confirmation and pick up information.
  • Leveraging their multi-operator connectivity and robust & redundant infrastructure for best-in-class delivery of time-sensitive SMS
  • Providing granular reports on delivery percentage, invalid mobile numbers, click rates, device characteristics, etc.

Business Benefits

  • Comprehensive API documentation helped in seamless integration.
  • On-time delivery of critical notifications for real-time customer transactions
  • Reduced overhead costs due to fewer trips for pick-ups
  • Improved customer satisfaction and brand credibility

“Thanks to Textlocal, our customers and drivers are now kept current with the real-time status. The kind of problems we were facing earlier, we just have not faced with Textlocal. So, now we
rely only on Textlocal for our transactional messages.”

— Mandakini Kumari, DGM (IT)

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Customer Service & Support Is Realtime and Excellent. We chose Textlocal due to the versatile options in their product, which cover different areas of communication. Customer Service of Textlocal is the best part of the deal; Hassle-free, real-time support and best in reverting to the query without follow up.


We had a Smooth Relationship with Textlocal and no issues in the service. Good Co-ordination and great service by the Textlocal team.


It's been our pleasure that we are connected with TextLocal for the services since long & we are happy to utilize these services, Recently we were looking to send personalized messages because the content of the message was with a link on candidates name and asking some sort of personal information. We approached Textlocal and were told about the "Excel to SMS" feature. We have sent personalized campaigns to 3 lakh+ data and are very happy with the results, all thanks to Textlocal team.


Dashboard is easy to understand and all the necessary functionality is offered. Alerts setting, Reports, API Integration, SMS scheduling is easily done, along with it we can fetch detail reports anytime. Support Team is available to solve the Query.


The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.



Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.

Vaidy Bala


Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!

Intel Corp.


Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes.Overall a great experience !

Deepika Radhu

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