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Wowtruck revved up real-time communications with textlocal

INDUSTRY

Logistics

WEBSITE

www.wowtruck.in

About WowTruck

Wowtruck, owned by Equitas Technologies Pvt. Ltd. provides simplified and cost-effective last-mile connectivity to its customers, while also enabling truck drivers to grow their business.
The company has a tech platform that integrates mobile messaging to streamline communication and provide real-time tracking, accurate distance and rate calculation.

Business Challenge

Wowtruck needed a reliable mobile communications service to provide on-time delivery of critical notifications for real-time customer transactions including bookings and payment status, and pick-up information. Before Textlocal, Wowtruck had collaborated with another SMS provider. However, their business was adversely affected by delayed or non-delivery of real-time alerts leading to customer dissatisfaction, high operational overheads, and loss of market credibility.

“With our customer communication deteriorating, we were left looking for a new vendor. We wanted a solution that could help us ensure our customers got real-time alerts whilst being user friendly. Textlocal’s simple to use UI, easy API integration and highest delivery rates cinched the deal for us.”

— Mandakini Kumari, DGM (IT)

Solution

Textlocal provided Wowtruck a comprehensive and powerful messaging platform to easily send timesensitive,
automated SMS alerts to their customers.
Textlocal’s solution involved:

  • Integrating their secure and scalable APIs with Wowtruck’s platform to trigger SMS alerts in real-time for booking confirmation and pick up information.
  • Leveraging their multi-operator connectivity and robust & redundant infrastructure for best-in-class delivery of time-sensitive SMS
  • Providing granular reports on delivery percentage, invalid mobile numbers, click rates, device characteristics, etc.

Business Benefits

  • Comprehensive API documentation helped in seamless integration.
  • On-time delivery of critical notifications for real-time customer transactions
  • Reduced overhead costs due to fewer trips for pick-ups
  • Improved customer satisfaction and brand credibility

“Thanks to Textlocal, our customers and drivers are now kept current with the real-time status. The kind of problems we were facing earlier, we just have not faced with Textlocal. So, now we
rely only on Textlocal for our transactional messages.”

— Mandakini Kumari, DGM (IT)

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