DLT Message Content Type – Service Implicit/Service Inferred
Understand and create Service Implicit/Service Inferred SMS content type as per TRAI regulations for sending business SMS in India
What can you use Service Implicit/Service Inferred SMS to send?
It can be used to send OTPs, informational messages, bookings, and order alerts to your registered customers. Service Implicit messages are delivered to all recipients, irrespective of their consent preference.
Message content to be sent to customers must be registered on DLT portals.
When can you send Service Implicit/Service Inferred SMS?
It can be sent 24x7 without any time restriction.
What is allowed while sending Service Implicit/Service Inferred SMS?
It can be sent via 6-character alpha Header approved for your business in DLT platforms.
All special characters on the keyboard are allowed, except < and > symbols.
Examples of Service Implicit/Service Inferred SMS :
Actual Message | Template |
Thank you for using EMI Facility on your IDBI Bank Credit Card 4***3495. EMI request for Rs. 25000.00 executed on 01/07/2019 | Thank you for using EMI Facility on your IDBI Bank Credit Card {#var#}. EMI request for {#var#} executed on {#var#} |
Transaction alert: 49.0 was used from your flipkart gift card 6000172013334850 for order od117666705985700000 on flipkart. Balance remaining in the card: 0.0. If you don’t recognize this transaction, please reach out to http://fkrt.it/q0rbconnnn immediately | Transaction alert: {#var#} was used from your {#var#} gift card {#var#} for order {#var#} on flipkart. Balance remaining in the card: {#var#}. If you don’t recognize this transaction, please reach out to {#var#} immediately. |
Kindly note that the free look period for your insurance cancellation is 15 days from date of receipt of insurance policy. Regards, Bajaj Finance Ltd. | Kindly note that the free look period for your insurance cancellation is {#var#} from date of receipt of insurance policy. Regards, Bajaj Finance Ltd. |
Dear Kishore, OTP is 2568 for order id #101794788 at daily orders phone case maker mobile app, kindly enter it to confirm your order. thank you! | Dear {#var#}, OTP is {#var#} for order id {#var#} at daily orders phone case maker mobile app, kindly enter it to confirm your order. thank you! |
What does {#var#} in the content template for Service Implicit/Service Inferred SMS stand for?
- {#var#} is a case-sensitive variable format.
- Information such as Amount, Date, A/C Number, Merchant Names, OTP, Codes, URL, Customer Names, Card Type, etc. need to be replaced with variables.
- There can be any number of variables in a message.
- Character limit for each variable is 30 characters.
- Transactional & Service (explicit/implicit/inferred)SMS should always have variables. Promotional SMS can have fixed content or with the variables as per message content.