As a trusted business communications platform, we take continued availability of our services seriously. As the COVID-19 outbreak continues to spread in India, we wanted to reach out and let you know that we are committed to delivering our services uninterrupted and help you reach your end customers effectively.
Our platforms and services continue to be fully operational – Textlocal has a tested business continuity plan (BCP) in place to ensure our employees can work efficiently from remote locations for as long as the situation demands. We are also monitoring our technical systems and processes 24x7 and have fail-safes in place to ensure business continuity. At a critical time like this, we’d like to reassure you that you can count on us.
We understand that SMS plays a key role in customer communications for many businesses, especially in times of a crisis. If you need any assistance in sending messages or configuring short/long codes to receive SMS, please reach out to our support team at email@example.com and we’ll be happy to help.
Now, more than ever, we’re seeing the importance of communication to unlock access to help, share verified information, and resources as we support each other through this difficult time. On behalf of the entire team here at Textlocal, we’d like to convey that we are committed to doing our part to aid our customers during this crisis.
Do Keep your SMS Content Short
Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to keep it short and crisp. You could also use Textlocal Attachments to attach files and create a small, succint message to convey more in just 160 characters.
Do Include a Clear Call to Action
Every message goes out with a clear intention behind it. A clear, immediate call to action is typically a line of text prompting your customer’s next move. Typically, this line would ask the recipients to use a coupon code for their next purchase, urge them to share something with friends and more. Whatever the purpose, make your CTA the focal point of your message.
Do Give Customers the Opportunity to Opt-Out
Customers may have given consent to receive marketing communications before, but sometimes they change their mind. Act responsibly and give them an option to opt out at the end of the text. It benefits your business too, so you’re not wasting money targeting a cold prospect. Keep your mobile list warm and you’ll see better results.
Do Track your SMS Campaign Effectiveness
Tracking your campaign performance to test, measure, modify and optimize campaigns helps in getting better returns from your campaigns. Utilize Textlocal click reports to identify the right CTA, the right time to send messages to ensure high open rates as well as other insights including time of the click and device characteristics – browser, resolution, OS.
Do Use Conversational Style with a Personal Touch
Engage, persuade and inspire your customers with your texts. Bring a personal touch to your bulk SMS campaigns by inserting recipients’ names and other custom details using our advanced mail-merge feature.
Don’t Text at the Wrong Time
SMS marketing lets you reach out to customers in real time. 90% of the messages are read less than five minutes after they are received. This is why you should send messages around the time you want recipients to read them and take action. Sending a message 5 days in advance for a job walk-in might not be as effective as sending it the previous day.
Don’t Include Long Ugly URLs
If you want to include a link to an article, your youtube channel or your website, don’t forget to shorten it. A longer link not only uses up valuable characters, but it looks extremely unprofessional and could be mistaken for spam by the receiver. Use Textlocal shortlinks to shorten your URL and save some real estate in your text.
Don’t Miss Out on Introducing Yourself
Given the extremely low attention span of readers, it is important to highlight your business, product or service name as early as possible. Ensure you identify your company clearly in the text message. This is important to ensure brand recall and that your marketing message is as clear as possible.
Don’t Use Text-Speak
Although, character and personality is key to creating a successful SMS campaign, using the latest SMS lingo, going overboard with abbreviations or using incorrect grammar or spelling is an absolute no-no. It looks unprofessional and your message could easily be misinterpreted by the receiver.
Don’t Keep your Conversation One-Sided
Texting a wall is pointless, so make sure your texting is not one-sided. Encourage your customers to respond to you. You can make use of long codes, short codes and dual VMNS to recieve SMS. You can ask them to text back to avail a special offer or send surveys for them to fill out. This also gives you a chance to build your opt-in database.