Why Include SMS In Your Mobile Strategy

Find out why bulk SMS is a highly effective mobile channel for customer acquisition, engagement and retention

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Staggering open rates with rapid response

99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)

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5X more effective than Email

SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email. (Oracle Marketing Cloud - MME Guide, 2015)

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Increasing use of mobile phones

India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)




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Increased mobile reach

75% of online rural population in India is online via their mobile devices (Octane Research 2015)




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A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)




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Increased usage of smartphones

The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)


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Warmly received

Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)


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The preferred choice

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com - 2012)


Why Textlocal?

With the explosion of smartphones and low-cost data, mobile marketing is undergoing a rapid transformation in India. Businesses are now creating more powerful customer engagement journeys on SMS than just sending plain-vanilla SMS. Textlocal has been in the forefront of technological innovation, enabling users to easily create highly effective media-rich SMS campaigns. Here's why 1,65,000+ businesses choose Textlocal as their preferred SMS partner

  • Effectively reach millions of customers with best-in-class deliverability and speeds
  • Personalize your SMS campaigns effortlessly with merge fields
  • Go beyond 160 characters. Insert images and files with Textlocal SMS attachments
  • Send SMS in regional languages using Textlocal transliteration tool
  • Track, measure & optimize SMS campaign effectiveness with granular click reports
  • Receive SMS with short codes, long codes & keywords and build your database
  • Scale up seamlessly with enterprise-ready reliability, security and redundancy
  • Fanatic customer support with a rating of 9.6/10 on Trustpilot