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A-Z of Mobile Marketing Industry Jargon & Terminology

Everything you need to know about mobile

We understand that not everything in the mobile marketing industry is straightforward, in fact it can seem like a confusing first step for many marketers who may be unfamiliar with the industry jargon.

There are different levels of knowledge from 1st time SMS users, through to award winning SMS marketing campaigns. That’s why we are always trying to make sure you are best equipped to take your first or thousandth step successfully.

See out list of commonly used mobile marketing terminology below, and don’t forget to contact us if we can help you getting started today.

A

API

Application Programming Interface. Use our API to connect your application to ours and send and receive SMS messages

 

Android

Google smartphone operating system

 

Alerts

A type of communication which conveys instant, important information

 

Application

Software solutions that power business solutions and their mobile marketing integration

 

App

Short for application, a piece of software that runs on your device

 

Auto Response

An automatically generated SMS text message sent in response to inbound messages that is configured in Messenger

B

Bar Code

A representation of data which is readable by any Smart phone with the right software installed

 

Bluetooth

A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges

 

Bulk SMS

A term used to describe mass SMS sends at one time

 

Browser

Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer

 

Broadcast Messaging

Sending messages to multiple people at once

 

Business mobile marketing

Sending messages to promote your product or service. Textlocal offers the most feature rich SMS-based mobile marketing platform.

 

Business mobile surveys and forms

SMS messaging has a far higher response rate than email (that’s a fact!), so we’ve created the Messenger Forms and Survey tool, which lets you design and create your own mobile forms and surveys.,

 

Business SMS

The process of sending SMS messages for purely business purposes. You can use Bulk SMS or API messaging for transactional SMS messages.

C

Call to action

A prompt to encourage the reader/user to act upon an invitation to contact, click, message or download

 

Conversations

A tool within Messenger which allows instant text communications between a Messenger user and a mobile handset

 

CDMA

Code Division Multiple Access (CDMA) is a channel access method used by various radio communication technologies.

 

Carrier

The company to which your mobile device connects to, such as Vodafone,Airtel, BSNL, Idea etc.

 

Click through

The count of mobile users who have clicked on a web link or attachment in your text message

 

CRM Application

Customer Relationship management application

 

Characters

The count of letters, numbers, spaces and symbols in your text message

D

Data Cleansing

A function in Messenger that enables you to locate invalid mobile numbers in your contact list and remove

 

Documentation

The help documents regarding coding, which you need to integrate in our API gateway

 

Delivery Report

A report provided by the network used to send the message to inform of it’s delivery status

 

Dedicated Inbound Number

virtual mobile number which is used only by you to receive SMS from your customers

 

Dedicated Short Code

six to nine digit number only used by you to receive and send SMS to your customers

E

Email to SMS

Configure your email account with Messenger and send emails which we will convert to text messages for you

F

Forms for Mobile

See: Mobile Surveys

G

Gateway

A gateway is a network point that acts as an entrance to another network.

 

GSM

Global System for Mobile Communications (GSM) is a standard to describe protocols for digital cellular networks used by mobile phones

 

Geofencing

A virtual set of boundaries around a certain geographical area

H

Handset

A mobile phone or device.

I

Inbox

An area of your Messenger account where inbound messages are stored

 

iPhone

Apple’s smartphone device

 

Invalid Number

A phone number which is no longer in use or has an incorrect amount of digits

J

Junk

Unsolicited communications

K

Keyword

A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too

 

KPI

Key Performance Indicator

 

KB

Kilo Byte

L

Language

API different scripts per language

 

Location Based Services

Mobile marketing directed to people based on their current location

 

Large SMS Send

See: Bulk SMS

M

Mobile Web Page / Site

An online page or website that is optimised for mobile browsing

 

Mobile Coupon

A coupon that is sent via SMS or mobile web page which can be redeemed at relevant venue

 

Mobile App

An application written and supported on mobile devices

 

Mobile Marketing

Marketing to mobile devices

 

Mobile database

A collection of mobile telephone numbers

 

Messenger

The online Textlocal service that can be logged into from any internet enabled PC, laptop, Mac or tablet

 

Mobile Surveys

Surveys or Forms that are optimised for the smaller screens of mobile devices, but still contain a rich set of features.

N

Native App

An application written for a certain mobile operating system

 

NFC

Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment

 

Network Operator

The company to which your mobile device connects to, such as Vodafone, Airtel, BSNL, Idea, etc.

O

Opt-In, opt-out

The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore

Q

QR Code

A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded

R

Receive SMS online

You can receive texts online with Textlocal’s Messenger via one of our inbound numbers.

 

Receive text messages online

See: Receive SMS online

 

Reporting

Networks provide reports for SMS messages delivered, undelivered and invalid

 

ROI

Return on Investment. A way to measure the results of a campaign

 

Reseller

Reselling the Textlocal service to gain commission

S

Short Code

A six to nine digit number that can send and receive SMS to and from mobile phones.

 

Social Connect

A function built into Messenger which pushes outbound SMS to your social networks

 

Smart Phone

Internet ready mobile phones which can do a lot more than call and send SMS

 

SMS message

Short Message Service

 

Sender Name

The name or number that appears as the ‘from’ name on the receiving handset

 

Subscription

Agreeing to receive on-going mobile communications from one certain company

 

Spam

Unsolicited communications

 

Short Links

A tool in Messenger that creates shorter web links to use up less characters

 

SMS Surveys and Forms

See: Mobile Surveys

T

Text Credit

A unit which you can buy in bulk, one credit it worth one 160 character text message

 

Text Message

A short message service

 

Text Registration

A persons registration of interest to a product/company via text message

 

Text to Win

Using an SMS Short Code which people can text with their answer to a competition question

 

Ticketing

Images which can be sent to mobile handsets to be scanned upon redemption

Text Application Forms

See: Mobile Surveys

U

Upload

Inputting your mobile phone data into your contact base on Messenger via an excel sheet

 

URL

Uniform Resource Locator

V

Validity Period

A set time in which your SMS messages will be sent

 

VoIP/ Voice Activation/Voice Recognition

The translation of spoken words into text

W

Wi-Fi

Wireless local area network allow wireless access to the internet. Needed to send/receive or view Mobile Web Pages

 

WLAN

WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection

X

XML

Extensible mark-up language

★★★★★

The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.


Saritha

★★★★★

Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.


Vaidy Bala

★★★★★

Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!


Intel Corp.

★★★★★

Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes. Overall a great experience !


Deepika Radhu

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