A-Z of Mobile Marketing Industry Jargon & Terminology
Everything you need to know about mobile
We understand that not everything in the mobile marketing industry is straightforward, in fact it can seem like a confusing first step for many marketers who may be unfamiliar with the industry jargon.
There are different levels of knowledge from 1st time SMS users, through to award winning SMS marketing campaigns. That’s why we are always trying to make sure you are best equipped to take your first or thousandth step successfully.
See out list of commonly used mobile marketing terminology below, and don’t forget to contact us if we can help you getting started today.
Application Programming Interface. Use our API to connect your application to ours and send and receive SMS messages
Google smartphone operating system
A type of communication which conveys instant, important information
Software solutions that power business solutions and their mobile marketing integration
Short for application, a piece of software that runs on your device
An automatically generated SMS text message sent in response to inbound messages that is configured in Messenger
A representation of data which is readable by any Smart phone with the right software installed
A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges
A term used to describe mass SMS sends at one time
Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer
Sending messages to multiple people at once
Business mobile marketing
Sending messages to promote your product or service. Textlocal offers the most feature rich SMS-based mobile marketing platform.
Business mobile surveys and forms
SMS messaging has a far higher response rate than email (that’s a fact!), so we’ve created the Messenger Forms and Survey tool, which lets you design and create your own mobile forms and surveys.,
Call to action
A prompt to encourage the reader/user to act upon an invitation to contact, click, message or download
A tool within Messenger which allows instant text communications between a Messenger user and a mobile handset
Code Division Multiple Access (CDMA) is a channel access method used by various radio communication technologies.
The company to which your mobile device connects to, such as Vodafone,Airtel, BSNL, Idea etc.
The count of mobile users who have clicked on a web link or attachment in your text message
Customer Relationship management application
The count of letters, numbers, spaces and symbols in your text message
A function in Messenger that enables you to locate invalid mobile numbers in your contact list and remove
The help documents regarding coding, which you need to integrate in our API gateway
A report provided by the network used to send the message to inform of it’s delivery status
Dedicated Inbound Number
A virtual mobile number which is used only by you to receive SMS from your customers
Dedicated Short Code
A six to nine digit number only used by you to receive and send SMS to your customers
Email to SMS
Configure your email account with Messenger and send emails which we will convert to text messages for you
Forms for Mobile
See: Mobile Surveys
A gateway is a network point that acts as an entrance to another network.
Global System for Mobile Communications (GSM) is a standard to describe protocols for digital cellular networks used by mobile phones
A virtual set of boundaries around a certain geographical area
A mobile phone or device.
An area of your Messenger account where inbound messages are stored
Apple’s smartphone device
A phone number which is no longer in use or has an incorrect amount of digits
A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too
Key Performance Indicator
API different scripts per language
Location Based Services
Mobile marketing directed to people based on their current location
Large SMS Send
See: Bulk SMS
Mobile Web Page / Site
An online page or website that is optimised for mobile browsing
A coupon that is sent via SMS or mobile web page which can be redeemed at relevant venue
An application written and supported on mobile devices
Marketing to mobile devices
A collection of mobile telephone numbers
The online Textlocal service that can be logged into from any internet enabled PC, laptop, Mac or tablet
Surveys or Forms that are optimised for the smaller screens of mobile devices, but still contain a rich set of features.
An application written for a certain mobile operating system
Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment
The company to which your mobile device connects to, such as Vodafone, Airtel, BSNL, Idea, etc.
The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore
A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded
Receive SMS online
You can receive texts online with Textlocal’s Messenger via one of our inbound numbers.
Receive text messages online
See: Receive SMS online
Networks provide reports for SMS messages delivered, undelivered and invalid
Return on Investment. A way to measure the results of a campaign
Reselling the Textlocal service to gain commission
A six to nine digit number that can send and receive SMS to and from mobile phones.
A function built into Messenger which pushes outbound SMS to your social networks
Internet ready mobile phones which can do a lot more than call and send SMS
Short Message Service
The name or number that appears as the ‘from’ name on the receiving handset
Agreeing to receive on-going mobile communications from one certain company
A tool in Messenger that creates shorter web links to use up less characters
SMS Surveys and Forms
See: Mobile Surveys
A unit which you can buy in bulk, one credit it worth one 160 character text message
A short message service
A persons registration of interest to a product/company via text message
Text to Win
Using an SMS Short Code which people can text with their answer to a competition question
Text Application Forms
See: Mobile Surveys
Inputting your mobile phone data into your contact base on Messenger via an excel sheet
Uniform Resource Locator
A set time in which your SMS messages will be sent
VoIP/ Voice Activation/Voice Recognition
The translation of spoken words into text
Wireless local area network allow wireless access to the internet. Needed to send/receive or view Mobile Web Pages
WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection
Extensible mark-up language
The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.
Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.
Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!
Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes.Overall a great experience !
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