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A-Z of Mobile Marketing Industry Jargon & Terminology

Everything you need to know about mobile

We understand that not everything in the mobile marketing industry is straightforward, in fact it can seem like a confusing first step for many marketers who may be unfamiliar with the industry jargon.

There are different levels of knowledge from 1st time SMS users, through to award winning SMS marketing campaigns. That’s why we are always trying to make sure you are best equipped to take your first or thousandth step successfully.

See out list of commonly used mobile marketing terminology below, and don’t forget to contact us if we can help you getting started today.



Application Programming Interface. Use our API to connect your application to ours and send and receive SMS messages



Google smartphone operating system



A type of communication which conveys instant, important information



Software solutions that power business solutions and their mobile marketing integration



Short for application, a piece of software that runs on your device


Auto Response

An automatically generated SMS text message sent in response to inbound messages that is configured in Messenger


Bar Code

A representation of data which is readable by any Smart phone with the right software installed



A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges


Bulk SMS

A term used to describe mass SMS sends at one time



Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer


Broadcast Messaging

Sending messages to multiple people at once


Business mobile marketing

Sending messages to promote your product or service. Textlocal offers the most feature rich SMS-based mobile marketing platform.


Business mobile surveys and forms

SMS messaging has a far higher response rate than email (that’s a fact!), so we’ve created the Messenger Forms and Survey tool, which lets you design and create your own mobile forms and surveys.,


Business SMS

The process of sending SMS messages for purely business purposes. You can use Bulk SMS or API messaging for transactional SMS messages.


Call to action

A prompt to encourage the reader/user to act upon an invitation to contact, click, message or download



A tool within Messenger which allows instant text communications between a Messenger user and a mobile handset



Code Division Multiple Access (CDMA) is a channel access method used by various radio communication technologies.



The company to which your mobile device connects to, such as Vodafone,Airtel, BSNL, Idea etc.


Click through

The count of mobile users who have clicked on a web link or attachment in your text message


CRM Application

Customer Relationship management application



The count of letters, numbers, spaces and symbols in your text message


Data Cleansing

A function in Messenger that enables you to locate invalid mobile numbers in your contact list and remove



The help documents regarding coding, which you need to integrate in our API gateway


Delivery Report

A report provided by the network used to send the message to inform of it’s delivery status


Dedicated Inbound Number

virtual mobile number which is used only by you to receive SMS from your customers


Dedicated Short Code

six to nine digit number only used by you to receive and send SMS to your customers


Email to SMS

Configure your email account with Messenger and send emails which we will convert to text messages for you


Forms for Mobile

See: Mobile Surveys



A gateway is a network point that acts as an entrance to another network.



Global System for Mobile Communications (GSM) is a standard to describe protocols for digital cellular networks used by mobile phones



A virtual set of boundaries around a certain geographical area



A mobile phone or device.



An area of your Messenger account where inbound messages are stored



Apple’s smartphone device


Invalid Number

A phone number which is no longer in use or has an incorrect amount of digits



Unsolicited communications



A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too



Key Performance Indicator



Kilo Byte



API different scripts per language


Location Based Services

Mobile marketing directed to people based on their current location


Large SMS Send

See: Bulk SMS


Mobile Web Page / Site

An online page or website that is optimised for mobile browsing


Mobile Coupon

A coupon that is sent via SMS or mobile web page which can be redeemed at relevant venue


Mobile App

An application written and supported on mobile devices


Mobile Marketing

Marketing to mobile devices


Mobile database

A collection of mobile telephone numbers



The online Textlocal service that can be logged into from any internet enabled PC, laptop, Mac or tablet


Mobile Surveys

Surveys or Forms that are optimised for the smaller screens of mobile devices, but still contain a rich set of features.


Native App

An application written for a certain mobile operating system



Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment


Network Operator

The company to which your mobile device connects to, such as Vodafone, Airtel, BSNL, Idea, etc.


Opt-In, opt-out

The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore


QR Code

A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded


Receive SMS online

You can receive texts online with Textlocal’s Messenger via one of our inbound numbers.


Receive text messages online

See: Receive SMS online



Networks provide reports for SMS messages delivered, undelivered and invalid



Return on Investment. A way to measure the results of a campaign



Reselling the Textlocal service to gain commission


Short Code

A six to nine digit number that can send and receive SMS to and from mobile phones.


Social Connect

A function built into Messenger which pushes outbound SMS to your social networks


Smart Phone

Internet ready mobile phones which can do a lot more than call and send SMS


SMS message

Short Message Service


Sender Name

The name or number that appears as the ‘from’ name on the receiving handset



Agreeing to receive on-going mobile communications from one certain company



Unsolicited communications


Short Links

A tool in Messenger that creates shorter web links to use up less characters


SMS Surveys and Forms

See: Mobile Surveys


Text Credit

A unit which you can buy in bulk, one credit it worth one 160 character text message


Text Message

A short message service


Text Registration

A persons registration of interest to a product/company via text message


Text to Win

Using an SMS Short Code which people can text with their answer to a competition question



Images which can be sent to mobile handsets to be scanned upon redemption

Text Application Forms

See: Mobile Surveys



Inputting your mobile phone data into your contact base on Messenger via an excel sheet



Uniform Resource Locator


Validity Period

A set time in which your SMS messages will be sent


VoIP/ Voice Activation/Voice Recognition

The translation of spoken words into text



Wireless local area network allow wireless access to the internet. Needed to send/receive or view Mobile Web Pages



WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection



Extensible mark-up language


Customer Service & Support Is Realtime and Excellent. We chose Textlocal due to the versatile options in their product, which cover different areas of communication. Customer Service of Textlocal is the best part of the deal; Hassle-free, real-time support and best in reverting to the query without follow up.


We had a Smooth Relationship with Textlocal and no issues in the service. Good Co-ordination and great service by the Textlocal team.


It's been our pleasure that we are connected with TextLocal for the services since long & we are happy to utilize these services, Recently we were looking to send personalized messages because the content of the message was with a link on candidates name and asking some sort of personal information. We approached Textlocal and were told about the "Excel to SMS" feature. We have sent personalized campaigns to 3 lakh+ data and are very happy with the results, all thanks to Textlocal team.


Dashboard is easy to understand and all the necessary functionality is offered. Alerts setting, Reports, API Integration, SMS scheduling is easily done, along with it we can fetch detail reports anytime. Support Team is available to solve the Query.


The team is very much supportive and managed all our projects effectively. They were very responsive and worked fast to touch our target. We hope that you will continue to favour us with your extended support.



Their API service works perfectly. Their customer support picks up the phone and responds to our queries within less than 5 minutes *every single time* and the user interface of the product is simple and once again, just works.

Vaidy Bala


Our experience with Textlocal's E-mail to SMS Gateway service has been very positive - all the way from evaluating the service (received very nice technical sales support to address our key requirements) to adoption (very simple & quick processes + very responsive team that helped us get started quickly) & usage- the service itself has been very reliable so far!!

Intel Corp.


Easy to use and the SMS campaigns are done swiftly. Batch Scheduling on a specific time has been functioning superbly. Tracking of messages provide a great support to us in analyzing the outcomes.Overall a great experience !

Deepika Radhu

Try us. You will love the Textlocal experience.

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Effortlessly send powerful bulk SMS communications from our easy-to-use web interface and comprehensive & flexible APIs.

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Get unmatched delivery rates and speeds with our direct telecom operator connectivity and intelligent bulk SMS gateway.

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Whether it's detailed demos, API integrations or bespoke requests, we're always there to help you. We're rated 4.8/5 on Trustpilot.

One Place For All SMS Needs

Send promotional or transactional SMS via web UI, APIs & plugins, receive SMS & missed call hits, set up tiered accounts & more!

10 test credits on activating your account. Only for business use. No credit card required.