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Resources / Promotional SMS Vs Transactional SMS

Understanding TRAI regulations for sending business SMS in India

Promotional SMS

Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.

Transactional SMS

Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.

Promotional messages are only delivered to non-DND numbers and opt-in numbers*

Transactional messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status

Promotional SMS can be sent only between 9am and 9pm

Transactional SMS are delivered 24x7 with no time restriction

Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator

Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.

Promotional SMS

Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.

Promotional messages are only delivered to non-DND numbers and opt-in numbers*

Promotional SMS can be sent only between 9am and 9pm

Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator

Transactional SMS

Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.

Transactional messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status

Transactional SMS are delivered 24x7 with no time restriction

Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.

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