Send Timely Proactive Promotions via WhatsApp Business Platform

In September 2021, WhatsApp announced  that they will allow customers to send promotional messages from their WhatsApp Business API. So, this means you can now engage your opted-in customers with proactive promotional notifications on WhatsApp, without the transactional-only restriction on messages.

What can your business send with WhatsApp API now?

You can now easily send the following non-transactional messages to your customers:

To drive sales and conversions:

• Relevant offers
• Price drop alerts
• Abandoned cart or renewals alerts
• Product recommendations based on customer’s recent purchases ​​​​​​

To boost customer retention and renewals:

• Timely service expiry reminders
• Renewal alerts for subscriptions
• Regular payment and service reminders
• Dynamic and personalized shopping assistance
• Cross-sell and upsell products
• Newsletters to subscribed customers

Note: WhatsApp requires an explicit Opt-in. You can collect those either on your App/Website or use our missed call service to get explicit Opt-In for WhatsApp. Please refer to these slides for example use cases by vertical and best practices on obtaining opt-in. 

For a quick demo, WhatsApp “Hi” to +91-40-30858603

Why use WhatsApp APIs? 

• Richer Proactive Engagement – Address various customer touch-points by sending real-time notifications on purchases, timely promotions or offers, account updates and reminders
• Seamless Customer Service – Assist customers by instantly responding to FAQs and enabling conversational messaging capabilities on WhatsApp (using chatbots or live support) 

About Textlocal (Part of Cisco Webex)

Textlocal is a leading marketing and customer engagement product. Our WhatsApp Solution can help you seamlessly integrate WhatsApp Business to drive customer engagement through intelligent, context-aware, media-rich messaging. 

To know more about WhatsApp Business Platform, reach out to us at whatsapp@textlocal.in