Select Page

Resources / Service SMS vs Promotional SMS vs Transactional SMS

Understanding TRAI regulations for sending business SMS in India

Service Implicit SMS

Service Implicit SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.

Service Explicit SMS

Service Explicit SMS is used to send offers, discounts, or updates regarding services to existing customers.

Promotional SMS

Promotional SMS is used to send offers, discounts, or promotions. The messages may or may not be solicited by the recipients.

Transactional SMS

Transactional SMS can only be used by Banks to send OTPs and alerts.

Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.

Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.

Promotional messages will be delivered to recipients after preference and consent scrubbing.

Transactional SMS will be delivered to all recipients, irrespective of their consent preference.

Service Implicit SMS can be sent 24x7 with no time restriction.

Service Explicit SMS can be sent only between 9am to 9 pm.

Promotional SMS can be sent only between 9am and 9pm

Transactional SMS can be sent 24x7 with no time restriction.

Service Implicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.

Service Explicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.

Promotional SMS will be delivered with a 6-digit numeric Header approved for your business in DLT platforms.

Transactional SMS can be sent via 6-character alpha character Header corresponding to the Bank’s name.

Service Implicit SMS

Service Implicit SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.

Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.

Service Implicit SMS can be sent 24x7 with no time restriction.

Service Implicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.

Service Explicit SMS

Service Explicit SMS is used to send offers, discounts, or updates regarding services to existing customers.

Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.

Service Explicit SMS can be sent only between 9am to 9 pm.

Service Explicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.

Promotional SMS

Promotional SMS is used to send offers, discounts, or promotions. The messages may or may not be solicited by the recipients.

Promotional messages will be delivered to recipients after preference and consent scrubbing.

Promotional SMS can be sent only between 9am and 9pm

Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator

Transactional SMS

Transactional SMS can only be used by Banks to send OTPs and alerts.

Transactional SMS will be delivered to all recipients, irrespective of their consent preference.

Transactional SMS can be sent 24x7 with no time restriction

Transactional SMS can be sent via 6-character alpha character Header corresponding to the Bank’s name.

Trusted By Over 225,000 Businesses

Try us. You will love the Textlocal experience.

Easy and Powerful

Effortlessly send powerful bulk SMS communications from our easy-to-use web interface and comprehensive & flexible APIs.

Best-in-class SMS Delivery

Get unmatched delivery rates and speeds with our direct telecom operator connectivity and intelligent bulk SMS gateway.

Fanatic Customer Support

Whether it's detailed demos, API integrations or bespoke requests, we're always there to help you. We're rated 4.8/5 on Trustpilot.

One Place For All SMS Needs

Send promotional or transactional SMS via web UI, APIs & plugins, receive SMS & missed call hits, set up tiered accounts & more!

10 test credits on activating your account. Only for business use. No credit card required.