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The first phase of DLT regulations (live from Jun 2020) required your business and headers (Sender IDs) to be registered on DLT portals. The next phase of DLT regulations (expected to go live on 25th Sep 2020) require you to add content templates in the DLT platform and send only messages that match these templates. You will need to add content templates in both the DLT and Textlocal platforms so that Textlocal can pass along all the required parameters to DLT portals. 

Operators have now communicated the go live date as 25 Sep, 2020. Without the necessary template approvals at any one of the DLT portals post implementation, your SMS will be blocked by telecom operators. To avoid the last moment rush and high approval TATs (as seen when DLT phase 1 went live), we would strongly urge you to start registering your templates on the DLT platforms and ensure uninterrupted service.

Please see the step-by-step registration process (with guides) below.

Detailed DLT Registration Process

Step 1 – Get Unique Entity ID

Register on any of the DLT platforms below by filling in the required information and documents and get a temporary ID. After the verification of your documents by the Operator, you will receive your unique Entity ID.

Note –

  • According to customer feedback so far, Videocon seems to have an easier registration process.
  • Please share your reference number/temporary ID/Unique ID and registered entity name with us if you have registered on any of the DLT platforms.

For the Videocon DLT Platform Only

You can check the approval status of your application, headers on the Videcon DLT platform by following the process given below:
Open https://smartping.live/entity/particular > Click on the option required and click Next > Enter Entity Reference ID and click Submit > Insert OTP received on Mobile and Click Submit > Pending  Status > Get Token and Verify.

Step 2 – Register Headers & Add Telemarketer

2.1 To Add Headers

After the registration is complete, you can start adding your headers (Sender ID) under the Headers tab in the dashboard. View the header registration process. Once your headers are approved, please email your Unique Entity ID along with a screenshot of your DLT account displaying the approved headers to support@textlocal.in.

There are 2 types of Headers to choose from – Promotional & Others

  • Others (for campaigns transactional in nature like updates, notifications etc.):
    Add the Headers (sender names) approved for your organization in Textlocal in the text box > Justify the headers by mentioning the reason for choosing the header in the description box below or attaching a document > Submit
  • Promotional (for campaigns promotional in nature like offers, discounts, etc.):
    Add preferred 6-digit numeric sender ID in the ‘Find your Header’ text box > Select your category/industry type from the drop-down > Justify the headers by mentioning the reason for choosing the header in the description box below or attaching a document > Submit

Note

  • According to new regulations, all commercial SMS traffic, including promotional SMS, needs to be routed only from your DLT-registered headers. While your promotional SMS continues to be sent for now via a common 6-digit header, we strongly urge you to register both promotional headers and transactional (‘Other’) headers, and avoid disruptions when the next phase of DLT implementation goes live (can happen anytime).
  • Headers (Sender names) are case-sensitive i.e. ABCDEF and abcdef are two different sender names and can be registered separately.
  • Applicable only for Header type ‘Others’: The Header selected by you should match the entity name. If the header name is different,
    • For Videocon: Please attach a document/image showing the website link, trademark certificate or any other document/image proving the relation between your entity name and your requested header.
    • For VIL/BSNL: Please mention the website link, trademark certificate or any other reference proving the relation between your entity name and your requested header. Also, mention your mobile number in the description to facilitate a call back by the DLT support team for any clarifications.
2.2 To Add Telemarketer –

  • In the VILPOWER DLT & BSNL DLT platforms – Select Telemarketer from the dashboard > Click on Add > Type “IMI Mobile” or “IMI Mobile Pvt. Ltd.” In the “Select your Telemarketer” text box > Wait for the drop-down to appear > Select IMI Mobile Pvt. Ltd. from the drop-down > Add ”110200001293” in the Enter your Telemarketer ID textbox > Click Add..

  • In the Videocon DLT platform – Select ‘Telemarketer Request’ (side nav)> Enter the telemarketer ID “110200001293” > Click view details > Tick the check box “I hereby authorize IMI MOBILE PVT. LTD. for on-boarding with us on VMIPL DLT Panel as our Telemarketer partner. ” > Click Submit request.

  • In the Jio DLT platform – Select Campaign > My Telemarketers > Manage Telemarketers > Search for telemarketer ID “110200001293” or “IMI Mobile” > Drag to the right side > Click Apply.

Post registration, please email your Unique Entity ID along with a screenshot of your DLT account displaying the approved headers to support@textlocal.in.

Step 3 – Additional Steps for BSNL DLT & VILPOWER DLT Only

After adding TM ID and registering headers in the VILPOWER DLT & BSNL DLT platforms, please reach out to our sales team with your Unique ID to get the service agreement copy.

  • Get the Agreement copy from our sales team > Fill the agreement > Print on bond paper (100/- bond paper for VILPOWER or 50/- bond paper for BSNL) > Get it signed by the Authorized Signatory of your organization > Send a soft copy or courier the signed agreement to –
    Plot 770, Road No. 44, Jubilee Hills, Hyderabad, TS – 500033
    • If you’re unable to get the agreement printed on a bond paper due to the lockdown. there’s a provision to submit a temporary agreement in the VILPOWER DLT platform. Please reach out to our sales team for more information.
  • In addition to the service agreement, an authorized signatory document is needed. You can choose to share any one from the list below and share the same via soft copy or courier the hard copy.
    • GST Document which includes the name of Authorizing Signatory
    • Ministry of Corporate Affairs Document
    • Board Resolution mentioning the name of Authorizing Signatory signing LOA on letter head
    • MOU/MOA

Video Explainer: Entity Registration Process on Videocon DLT Platform

Step 4 – Share your unique Principal Entity ID

The next phase of DLT regulations expect both the DLT-approved Template ID and DLT-approved PE ID parameters to be passed along with your message. Please share your Principal Entity ID and Textlocal customer ID with us.

Step 5 – Register Templates on DLT Platforms

(expected to go live ono 25 Sep 2020)

For VILPOWER/BSNL DLT Platforms

    • Select Template > Content Template > Add
    • Choose the Template type – Promotional / Service Implicit / Service Explicit / Transactional. Know more here
    • Select a Category from the drop-down list (Only for Promotional/Service Explicit Category)
    • Search and select all Headers that you would want to use with this template
    • Select Consent Template from the drop-down list (Optional)
    • Add a Template Name and select the template message type – Text/Unicode
    • Add the template content in the ‘template content’ text box and click ‘Save’

For Videocon DLT Platform

    • Select Template > Add New Template
    • Add a Template Name
    • Choose Communication type as SMS
    • Choose the Template type of communication – Promotional / Service Implicit / Service Explicit / Transactional. Know more here
    • Select Consent Template from the drop-down list (Optional)
    • Select a Content Category from the drop-down list (Only for Promotional and Service Explicit type)
    • Search and select all Headers that you would want to use with this template
    • Add the template content in the ‘template content’ text box > Get and enter OTP > Click ‘Submit’

For Jio DLT Platform

    • Select Template > Content Template Registration
    • Choose the Template type of communication – Promotional / Transactional / Service Inferred / Service Explicit. Know more here
    • Choose template type as SMS
    • Select a Category from the drop-down list (Only for Promotional and Service Explicit type)
    • Select Consent ID from the drop-down list (Optional)
    • Search and select all Headers that you would want to use with this template
    • Add the template content in the ‘template content’ text box and click Submit
      • Currently, Jio DLT supports templates in English language only

Note

  • For your transactional templates, select the ‘Service Implicit / Service Inferred’ category. ‘Transactional’ category templates are reserved for bank OTPs only.
  • You can select multiple headers for a template. Ensure all headers that are required for the template are selected during the creation of the content template.

Video Explainer: Template Registration Process on DLT and Textlocal Platforms

Step 6 – Template Registration Process on the Textlocal Portal

Creating templates in the Textlocal portal

  • Log in to Textlocal UI Portal with your registered email ID and password
  • Under the Send tab, Select ‘Templates & Drafts’
  • Click ‘Request new template’
  • On the new message template page
    • Add the Title, registered DLT Template ID
    • Select the Category, Sender ID (headers) associated with the templates and language of the template – Templates in regional languages will be treated as Unicode templates.
    • Copy the DLT approved content in the ‘Message’ text box
    • Replace all variables in the DLT template with restricted template items, as required. Know more here
    • Click ‘Request new template’ to confirm the creation of the template
  • On approval, the template can be used to send messages from Textlocal. You can check the approval status of the template created in Textlocal platform in the ‘Templates & Drafts page’.

Sending templates via the API

  • Textlocal checks your messages against all your approved templates and passes the message with the associated DLT template ID only if it is an exact match with any of the approved templates in your account.

Sending templates via UI

  • Under the send tab click ‘Send Text Messages’
  • Select the group or individual contacts that you want to receive your message
  • Select the registered template from the ‘Templates’ dropdown
  • Select the required sender ID (headers) from the dropdown
  • Fill any restricted template items which appear as text boxes. Know more here
  • Click ‘Send Message’ to send the message

DLT Registration & Textlocal – Where and how can we help?

  • Mandatory new regulations: Please note that the new TRAI regulations have been enforced by the telecom operators and there is nothing Textlocal can do to push back the implementation. Without the necessary sender names (headers) approvals at any one of the DLT portals, your SMS will be blocked by telecom operators.

  • All your promotional SMS continues to be sent via a common 6-digit header for now. However, according to new regulations, all commercial SMS traffic, including promotional SMS, needs to be routed only from your DLT-registered headers. We strongly urge you to register both promotional headers and transactional (‘Other’) headers, and avoid disruptions when the next phase of DLT implementation goes live (can happen anytime). 

  • There maybe certain vendors allowing  transactional traffic under common headers but this is against TRAI regulations (not to mention the inferior customer experience). We recommend getting your own sender names/headers by registering on DLT portals!

  • Approvals stuck at DLT portals: The DLT portals are maintained and supported by respective telecom operators. Textlocal staff has neither visibility nor control on why and where the entity (PE) registrations are stuck. The respective DLT portals will directly communicate with you over email regarding approval status, any missing documentation etc. Please check your emails and provide additional docs as needed.

  • We have limited “read” access to your basic details only after your KYC verification is done and after you select IMI Mobile Pvt Ltd. as the Telemarketer.
  • Process changes: We have detailed our understanding of the registration processes and provided a step-by-step guide on how to register and get headers approved on 4 portals (Videocon, VIL, BSNL, Jio) in this webpage. However, we observed the processes may go through small changes – we will keep the information updated on this page. Once again, SMS providers and aggregators (such as Textlocal) have no control over these changes.

  • Registration fees: The fees imposed by different DLT portals is also outside our control. We are only providing you with the available options (where the processes are clear to us) and encouraging those who can to register on multiple portals for speedy approvals.

  • Approval timelines: Due to heavy rush at the operator portals, we have been informed that the approval queues are constantly increasing, implying increasing approval timelines and SLAs.

  • Prior communication: We’ve sent multiple email and SMS comms regarding DLT registration to your Textlocal-registered email address and phone numbers. While we understand some of you might’ve missed the comms as the registered email/phone number may no longer be working/active with your business, we urge you to register as soon as possible to ensure your SMS can be sent without any disruptions.

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