10 Factors To Consider While Selecting Your Bulk SMS Service Provider

 

Choosing an SMS vendor – whether it is for promotional bulk SMS or transactional SMS updates and OTPs – demands more rigor than a simple price comparison. The impact of your SMS campaigns depends on multiple factors including delivery rate, delivery speed, uptime, scalability, compliance, security, support, and campaign customization options. What’s more, you need to account for various hidden charges and UI/API limitations that increase your overall costs, directly or indirectly.     

While it is tempting to save pennies by opting for an inferior bulk SMS product, note that sloppy SMS delivery incurs significantly higher costs in the form of lost transactions or worse, lost customers! So, it is important to carefully evaluate all the factors that influence your campaign effectiveness. The SMS providers that offer insanely low prices often fall short on most of these factors – in fact, their low pricing reflects a lack of investment in SMS gateway infrastructure, telecom partnerships, product features, and customer support.

Here are the 10 factors you should consider while selecting an SMS provider. We explain below how Textlocal delivers on all these counts to assure maximum returns for your business SMS purchases.

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1. Maximum Delivery for Maximum Returns

With over a decade of experience in SMS communications and billions of SMS pushes, Textlocal benefits from multiple telecom operator partnerships and an intelligent, fine-tuned SMS gateway technology. As a result, Textlocal guarantees best-in-class delivery rates and ultra-low latencies for all your SMS messages, while being fully compliant with TRAI regulations.

Why it matters: Local SMS providers and resellers are often connected to a single operator or aggregator via a rudimentary SMS gateway. Any glitch in this connectivity – and there are many such glitches through the day - often means a delayed or missed SMS (and, lost transactions)!

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2. Send SMS Campaigns your Customers Love

With Textlocal, you can easily create powerful, customized SMS campaigns right from the web UI. Whether it is personalizing millions of texts via merge fields, sending regional language texts, attaching files and images, or scheduling/staggering the pushes, it is all incredibly easy with Textlocal. You can even create and send personalized coupons, tickets and surveys with Textlocal.

Why it matters: Personalized media-rich SMS campaigns are proven to be more effective than plain-vanilla bulk SMS campaigns. With Textlocal’s unique award-winning features, you can quickly craft such campaigns saving both time and resources.

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3. Authentic Reports = Right Decisions

Textlocal provides authentic real-time reports so that you can track delivery status of every SMS sent. Our delivery reports are directly retrieved from operator updates and are certified genuine via various audit teams. For promotional accounts, we ensure all DND numbers are scrubbed and excluded from billing.  

Why it matters: From validating your database to measuring the campaign reach, it is helpful to have authentic delivery reports. Watch out for fraudulent SMS providers that provide fake delivery reports to make up for the ridiculously low prices.

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4. Powerful SMS APIs for Easy Integration

Textlocal SMS APIs go beyond send-SMS functionality and enable you to fetch delivery reports, receive SMS, schedule campaigns, pull results from mobile forms & surveys, and much more! We also offer extensive API documentation with sample codes in widely used programming languages.

Why it matters: Our powerful SMS APIs help you with deeper integration, faster go-to-market, and lower development effort! Beware of local SMS providers that provide limited API functionality and offline documentation as they can significantly increase your development costs.

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5. Scale with Confidence

With over 165,000 business customers, Textlocal is a market-leading business SMS product in UK, Spain and India. We are part of IMImobile, a cloud communications software and solutions provider. With deployments in 60 countries, processing billions of digital touch points per month, IMImobile is a trusted vendor to blue-chip businesses around the world.

Why it matters: Indian SMS industry is quite crowded with various fly-by-night SMS providers and resellers. We believe it is important to choose a proven, trusted partner for your business critical SMS communications.

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6. Measure, Modify and Maximize Campaign Effectiveness

Textlocal brings unprecedented visibility to your SMS campaign performance by providing detailed click-through reports for any weblinks or attachments included in the texts. Know how many recipients opened your links, along with their mobile number, device characteristics and the time of the click.

Why it matters: For the first time ever, you can now track campaign effectiveness using click-through data as an indicator for customer engagement. Maximize campaign returns by fine-tuning your messages and the campaign times via iterative A/B tests!

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7. Benefit from the Most Loved Customer Support

95% of our customer reviews are rated 5.0/5.0 on an independent third party review site. From simple product demos and marketing tips to personalized campaign recommendations and technical integrations, our mobile marketing experts and support engineers are always available to help you.

Why it matters: We take pride in helping every customer get the best returns for his campaigns, irrespective of the deal size. Get in touch and let us help you get your business SMS communications setup right!

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8. Clear and Honest Pricing with Zero Hidden Charges

We are transparent about our pricing structure throughout the website, emails and calls. There are absolutely no hidden charges – our award-winning SMS platform & APIs are free-to-use forever! We also do not have differentiated pricing for various routes as Textlocal works with an underlying principle of “best-in-class delivery” for all customers.

Why it matters: Beware of SMS vendors who lure customers with cheap SMS pricing but who pile up various hidden charges including API fee, platform subscription fee, higher pricing for transactional SMS, transactional account fees, Sender ID fees and so on.

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9. Robust Infrastructure for Near-Zero Downtime

Our robust cloud-based infrastructure with inbuilt redundancy at every level and round-the-clock monitoring systems ensure near-zero downtime for Textlocal SMS platform.

Why it matters: Business-critical SMS alerts and OTPs demand a platform that’s up 24 hours a day, every day of the year. An unscheduled downtime can mean lost business or worse, disgruntled customers! Most of the cheap SMS providers lack both technology and resources to build and maintain a resilient backend infrastructure.

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10. Protect Your Valuable Customer Data

We take our data privacy and security policies seriously and rigorously enforce them at all levels, minimizing the risk of any leaks, hacks and breaches.

Why it matters: Data security should be of utmost importance for any business as unscrupulous SMS vendors often share your hard-earned customer data with other customers to make up for their low pricing. The damage can be quite severe if the customer data is shared with your competitor.

 

Need more info? Just give us a call on +91-40-30858603 or email us at sales@textlocal.in