In today’s rapidly evolving digital landscape, leveraging instant messaging apps has become crucial for effective communication. Among these platforms, WhatsApp stands out as the most popular messaging app in India, with an impressive user base of 487 million,...
If you are using WhatsApp Business API, you need to know about the new conversation categories and pricing model that will come into effect on June 1, 2023. In this blog, we will provide an overview of what the changes mean and what to expect going forward. What is...
The golden rule of business is to be where your customers are. And with 2.5 Billion monthly users, according to WhatsApp’s internal data, it’s safe to say the ‘where’ is on WhatsApp. WhatsApp is the most-used mobile messaging app on the planet....
In September 2021, WhatsApp announced that they will allow customers to send promotional messages from their WhatsApp Business API. So, this means you can now engage your opted-in customers with proactive promotional notifications on WhatsApp, without the...
Although in-app notifications and new-age conversational messaging channels have been gaining popularity, SMS still a critical role in an omnichannel strategy given its unmatched reach, reliability and effectiveness. With over 18.5 Billion messages sent worldwide (of...
In a world where customers can take numerous paths to a purchase, mobile touchpoints become a key differentiator. Businesses are now investing more and more in mobile channels to engage with their end-customers at strategic touchpoints across the customer lifecycle...
