In today's rapidly evolving digital landscape, leveraging instant messaging apps has become crucial for effective communication. Among these platforms, WhatsApp stands out as the most popular messaging app in India, with an impressive user base of 487 million,...

If you are using WhatsApp Business API, you need to know about the new conversation categories and pricing model that will come into effect on June 1, 2023. In this blog, we will provide an overview of what the changes mean and what to expect going forward.   What is...

The golden rule of business is to be where your customers are. And with 2.5 Billion monthly users, according to WhatsApp's internal data, it's safe to say the 'where' is on WhatsApp. WhatsApp is the most-used mobile messaging app on the planet. Its easy-to-use chat...

In September 2021, WhatsApp announced  that they will allow customers to send promotional messages from their WhatsApp Business API. So, this means you can now engage your opted-in customers with proactive promotional notifications on WhatsApp, without the...

Although in-app notifications and new-age conversational messaging channels have been gaining popularity, SMS still a critical role in an omnichannel strategy given its unmatched reach, reliability and effectiveness. With over 18.5 Billion messages sent worldwide (of...

In a world where customers can take numerous paths to a purchase, mobile touchpoints become a key differentiator. Businesses are now investing more and more in mobile channels to engage with their end-customers at strategic touchpoints across the customer lifecycle...

Understanding your audience, and personalizing your messages and offers based on their behavior has a huge impact on your campaign effectiveness. Whether it is generating new leads, increasing sales conversions, or optimizing customer lifetime value, marketing just...

WhatsApp is India's leading messaging application, making it an effective customer engagement channel for small and large businesses across different industries. As a verified WhatsApp Business solution provider, we can help you seamlessly integrate WhatsApp Business...

In our increasingly digital world, the way businesses connect with customers is transforming constantly. Leading the charge are a new generation of rich conversational messaging channels such as WhatsApp Business API, RCS Business Messaging, 2-way communication via...

With 98% read rates and 5x the response rates (vs email), SMS serves as an effective customer engagement channel for small and large businesses across different industries. While many businesses use SMS in one of the customer lifecycle stages (e.g. either to generate...