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Why should you choose Textlocal?

Jul 22, 2019

The returns on your SMS campaigns depend on multiple factors including delivery rate, delivery speed, uptime, scalability, compliance, security, support, and campaign customization options. You should also account for various hidden charges and UI/API limitations that increase your overall costs, directly or indirectly.

It is important to carefully evaluate all the factors that influence your campaign effectiveness. The SMS providers that offer insanely low prices often fall short on most of these factors – in fact, their low pricing reflects a lack of investment in SMS gateway infrastructure, telecom partnerships, product features, and customer support.

Find out how Textlocal fares in multiple important aspects that affect SMS returns.

Customized SMS Campaigns

For better engagement and response rates

With Textlocal

Feature-packed user interface helps you easily create high engagement campaigns. Be it personalizing bulk pushes, sending regional language texts, attaching files, or sharing forms & surveys, you can do it all in just a few clicks!

With generic SMS providers

Limited functionality and poorly designed interfaces make it difficult to go beyond sending plain SMS texts. Simple features such as inserting custom fields, or providing an opt-out path are often missing or need additional plugins.

Advanced Analytics

For measuring SMS campaign effectiveness

With Textlocal

For the first time ever, you can now track campaign effectiveness using click-through data as an indicator for customer engagement. Know how many recipients clicked on your links, their mobile numbers, and time of the click. Selecting the right message and campaign time is now possible by just comparing click-rates!

With generic SMS providers

Sending SMS campaigns is like shooting in the dark. You get no data or insights into how your customers are engaging with your campaigns. Finetuning your message content or finding the right time to send campaigns remains a guess work without the right engagement data!

Powerful, Scalable and Secure SMS APIs

For quicker and easier integrations

With Textlocal

With comprehensive documentation and sample codes, our APIs help you integrate your application within minutes. Our powerful SMS APIs allow you to send bulk SMS offers, trigger transactional updates and OTPs, insert trackable weblinks, receive inbound SMS, pull reports, manage contacts & more.

With generic SMS providers

APIs are often limited to sending plain-text SMS and balance checks. Integrating other features like receiving SMS is either not possible or may incur significant development costs. Some of the providers may even charge you extra for generating API keys and accessing their documentation.

Multiple Operator Connectivity

For faster deliveries and redundancy

With Textlocal

Direct partnership with multiple telecom operators and Textlocal’s intelligent SMS gateway ensure best-in-class delivery rates & speeds and 24x7 support for your texts.

With generic SMS providers

Connected to inferior low-cost routes via a rudimentary gateway, you may frequently observe delayed or missed deliveries, implying bad customer experience and lost transactions!

Robust Technology Infrastructure

For superior uptime, ultra-low latencies and seamless scalability

With Textlocal

Our robust cloud-based infrastructure with inbuilt redundancy at every level and round-the-clock monitoring systems ensure unmatched uptimes. With thousands of customers and millions of pushes every month, our systems are scalable to handle huge volumes as and when needed.

With generic SMS providers

Many SMS providers do not invest in building and maintaining a resilient backend infrastructure, resulting in frequent downtimes. An unscheduled downtime can mean lost business or worse, disgruntled customers!

Enterprise Ready

For enterprise-grade features, robust infrastructure and pricing that scale as your business grows

With Textlocal

Setup and seamlessly manage multiple accounts for various branches/franchisees with centralized management. Assign role privileges and get detailed audit trail for users accessing your account. Also, get help with bespoke integrations.

With generic SMS providers

Most often lack enterprise features like multi-user roles, tiered account structure, lockable templates and enhanced SLAs.

One Stop Shop For All SMS Needs

Save costs, time and effort in working with multiple products and services

With Textlocal

Apart from sending SMS, you can receive SMS via long codes, setup auto-replies, manage opt-ins and opt-outs, create web pages, mobile surveys, coupons and much more from one single platform. You can even configure missed call numbers and dual VMNs with Textlocal.

With generic SMS providers

Limited to sending SMS. Receive SMS feature is either missing or when available, providers often take time to procure longcodes. Features like creating mobile-friendly surveys and tickets, and sending them via SMS are non-existent, forcing you to integrate other non-SMS products.

Fanatic Customer Support

For quicker resolutions and expert recommendations to get maximum returns

With Textlocal

With a Trustscore of 4.8/5 on Trustpilot, Textlocal is the highest-rated SMS platform. From product demos & marketing tips to personalized recommendations & technical integrations, our expert team is always ready to help you. We take pride in providing fanatic support to all our customers irrespective of the deal size!

With generic SMS providers

The level of support offered varies widely on whether the sale is closed and on the deal size. Small and mid-sized customers are often provided email-only support with significantly longer resolution times. We strongly recommend looking up online reviews while evaluating SMS products.


Textlocal also scores high in other aspects like regulatory compliance, stringent data privacy and security policies, and providing authentic real-time delivery reports, making us the preferred bulk SMS provider for over 1,65,000 businesses across the world.